- Trio wins chemistry Nobel for protein design, prediction
- Braving war: Lebanon's 'badass' airline defies odds
- US weighs Google breakup in landmark trial
- Chinese stocks tumble on stimulus upset, Asia tracks Wall St higher
- 7-Eleven owner confirms new takeover offer from Couche-Tard
- A US climate scientist sees hurricane Helene's devastation firsthand
- Can carbon credits help close coal plants?
- Boeing suspends negotiations with striking workers
- 7-Eleven owner's shares spike on report of new buyout offer
- Your 'local everything': what 7-Eleven buyout battle means for Japan
- AI-aided research, new materials eyed for Nobel Chemistry Prize
- The US economy is solid: Why are voters gloomy?
- Scientists sound AI alarm after winning physics Nobel
- Nobel-winning physicist 'unnerved' by AI technology he helped create
- Trump secretly sent Covid tests to Putin: Bob Woodward book
- Neural networks, machine learning? Nobel-winning AI science explained
- Boeing delivers 27 MAX jets in September despite strike
- Stock markets diverge as Hong Kong sinks, oil prices fall
- US trade gap narrowest in five months as imports slip
- Stay and 'you are going to die': Florida braces for next hurricane
- Geoffrey Hinton, soft-spoken godfather of AI
- Duo wins Physics Nobel for 'foundational' AI breakthroughs
- German 'Maddie' suspect could be free in 2025 after cleared of separate sex crimes
- China slaps provisional tariffs on EU brandy imports
- Duo wins Physics Nobel for key breakthroughs in AI
- German 'Maddie' suspect could be free soon after cleared of separate sex crimes
- China says to take anti-dumping measures against EU brandy imports
- China stocks rally fizzles on stimulus worries amid Asia retreat
- China stocks rally peters out on stimulus worries amid Asia retreat
- Taiwan's Foxconn says building world's largest 'superchip' plant
- Nobel literature jury may go for non-Western writer
- From Bolivia to Indonesia, deforestation continues apace
- China holds off on fresh stimulus but 'confident' will hit growth target
- German suspect in 'Maddie' case faces verdict in sex crimes trial
- Top economic official 'confident' China will hit 2024 growth target
- COP29 fight looms over climate funds for developing world
- Shanghai stocks soar to extend stimulus rally amid Asia-wide drop
- Will Tesla's robotaxi reveal live up to hype?
- 'Invisibility' and quantum computing tipped for physics Nobel
- Oil prices extend gains on Mideast tensions, Wall Street falls
- 'Dark day': Victims mourned around the globe on Oct. 7 anniversary
- Mission to probe smashed asteroid launches despite hurricane
- Oil prices extend gains on Mideast tensions, Wall Street slips
- Europe's asteroid mission Hera launches despite hurricane
- Oil prices extend gains on Mideast tensions, Wall Street retreats
- What is microRNA? Nobel-winning discovery explained
- Weather may delay launch of mission to study deflected asteroid
- China to flesh out economic stimulus plans after bumper rally
- Asian markets track Wall St rally on US jobs data
- World marks anniversary of Oct. 7 attack on Israel
Green tech fights for limelight at CES gadget fest
At the CES tech megashow in Las Vegas, it is unusual to see an entrepreneur hold up a plant and present it as the latest breakthrough in consumer technology.
But for NeoPlants co-founder Patrick Torbey, the gathering held annually just after the new year should not be thought of as "only about machine technology and electronics."
"It's also about natural technology that we can leverage using these really cool engineering techniques," Torbey told AFP.
NeoPlants, a Paris-based startup, was showing off a bioengineered plant capable of purifying indoor air of toxic pollutants "by doing the work of 30 regular houseplants," according to its website.
Technology geared towards helping the environment has steadily increased in number at CES since the Sin City expo began fifty years ago.
But observers often doubt the seriousness of the consumer tech industry's commitment to protect the environment, with all the real excitement focused on smart TVs and robots instead of the more complicated and less profitable project of saving the planet.
"Until it really, really matters for consumers, it's just going to kind of be this trend that's over here on the side," said Ben Arnold, research firm NPD’s consumer electronics analyst.
"As somebody who studies the market, I'm just not seeing yet where (environmental-minded tech) makes a difference in terms of units and dollars," he added.
Ran Roth, the head of tech company Sensibo, agreed that successful devices were the ones that made financial sense and believed his products did just that.
Roth's devices use artificial intelligence and sensors to better manage air conditioning, an important concern in the often blistering heat of Israel, where his company is based.
Sensibo's sensors measure humidity and temperature, and use software that learns a user's habits, thereby saving energy and money.
Roth said new technology should have a "path to profitability" if it is going to thrive, a recurrent shortcoming of so called green tech that so often fails to be bankable.
"What is good about smart thermostats is that they are readily available and they offer the highest return on investment," said Roth, who called air conditioning a "human right."
- 'What matters' -
But as the climate emergency worsens, industry observers said major tech companies were under more pressure to commit to sustainability goals.
"We have seen the public naming and shaming of organizations who indulged in greenwashing over the past year," said Abhijit Sunil of Forrester Research.
"So a lot of organizations are kind of careful in what they mention as their sustainability initiatives and they are now as transparent as possible," he said.
Sunil said that the real advances on the environment were to be seen in the industrial sector, agreeing that the consumer gadget business may be a step behind when it came to doubling down on going green.
Product design, manufacturing and packaging with an eye on a company’s waste and carbon footprint were the low hanging fruits when it came to environment technology, he said.
One such company, ACWA Robotics, won plaudits at CES for a robot dedicated to the detection and prevention of water leaks in underground pipes.
In France, where the startup is located, 20 percent of drinking water is estimated to be lost due to leaky pipes.
Fighting for the environment "is the challenge of a century," ACWA Robotics engineer Elise Lengrand told AFP.
"I mean sure it's really cool to make big TVs and stuff, but this is really what matters," she said.
Ch.Lefebvre--CPN