- Kenya airport whistleblower fears for his life
- Sheinbaum to take office as Mexico's first woman president
- Scientists fear underfunded Argentina research on verge of collapse
- US port officials gird for strike despite last-minute bargaining
- With 118 dead from Hurricane Helene, Biden defends US government response
- Breeder who tried to create enormous trophy sheep jailed in US
- Qatar Airways seeking 25% stake in Virgin Australia
- US port officials gird for strike as labor talks stay stuck
- As toll crosses 100, Trump puts Hurricane Helene at election center stage
- US Fed Chair sees 'further disinflation' in economy
- Epic Games sues Google and Samsung over app store
- Officials see no shortages from likely US port strike
- UK families of Gaza hostages warn Lebanon attack 'takes focus away'
- Shares in Stellantis, Aston Martin skid on profit warnings
- Dali prints found in London garage sold at auction
- ECB chief backs bank mergers amid UniCredit, Commerzbank talk
- China stocks soar on stimulus, but US and Europe retreat
- 100 dead in storm Helene damage, flooding across US southeast
- China stocks soar on stimulus, Europe slides on automaker woes
- German antitrust watchdog steps up monitoring of Microsoft
- Nepal's urban poor count cost of 'nightmare' floods
- E.Guinea, Gabon clash at ICJ over oil-rich islands
- New blow for UK's Starmer as growth data disappoints
- China's top banks to tweak mortgage rates to boost housing market
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- Nepal dam-building spree powers electric vehicle boom
- More than 60 dead from storm Helene as rescue, cleanup efforts grow
- Dozens missing, 9 dead in migrant boat wreck off Spanish Canaries
- Death toll from Hurricane John hits eight in Mexico
- Storm Helene's toll rises as rescue and cleanup efforts gain pace
- SpaceX launches mission to return stranded astronauts
- Storm Helene kills 44, threatens more 'catastrophic' flooding as cleanup begins
- SpaceX set to launch mission to return stranded astronauts
- Storm Helene kills 44, threatens more 'catastrophic' flooding
- Boeing strike grinds on as latest talks fail to reach agreement
- Iran 'news' sites, hackers target Trump ahead of US election
- US ports brace for potential dockworkers strike
- Japan's speedy, spotless Shinkansen bullet trains turn 60
- US hurricane deaths rise to 44, fears of more 'catastrophic' flooding
- Global stocks mostly rise, cheering Beijing stimulus
- Europe en route for Moon with new simulator, says astronaut Pesquet
- Fireworks forecast if comet survives risky Sun flypast
- Argentina judge orders dictionary to delete pejorative definition of 'Jewish'
- Global stocks rise on rate hopes, Beijing stimulus
- S.African woman turns 118, among the oldest in the world
- UK clears $4 bn AI partnership between Amazon, Anthropic
- Barca fans barred from Champions League away game over racist banner
- Chinese stocks extend surge, Europe higher on Beijing stimulus
- Pope says Church must 'seek forgiveness' for child sexual abuse
- China caps week of 'bazooka' stimulus for ailing economy with rate cut
Tech helps beauty 'dreams' come true, says L'Oreal
Technology, in particular artificial intelligence, is making it possible to fulfill beauty wishes like never before, Guive Balooch, global vice president of L'Oreal's Tech Incubator, told AFP.
He spoke in an interview at the Consumer Electronics Show, the annual tech extravaganza in Las Vegas, where L'Oreal CEO Nicolas Hieronimus delivered the keynote speech
Is L'Oreal embracing tech?
A: Our CEO being the CES keynote is such a proud moment for us, and even more for the beauty industry. It's the first time a beauty company CEO is speaking at the largest tech stage in the world. It signals the essentiality of beauty in society today, and the critical role tech plays in elevating products and experiences.
We strive to build beauty products that are powered by tech, not tech products powered by beauty. We don't look at the latest tech trend; we look at what people need and where the consumer tensions lie, and then create the tech to solve it.
We've had consumer tensions for so long -- like the fact that 50 percent of women can't find the right shade match of foundation -- and those tensions are now being solved more easily, faster and with more delight. We are meeting people's dreams and expectations more effectively, thanks to the marriage of tech and beauty.
Does AI have a role to play?
A: In many of our innovations, the common denominator is artificial intelligence – which we have been using for years, guided by our sense of purpose. We have growing experience of deploying AI across our brands and divisions.
In 2018, L'Oreal acquired (augmented reality company) ModiFace, enabling us to create services like Virtual Try-On for hair, nail color and makeup try-ons.
A great product example is Rouge Sur Mesure by Yves Saint Laurent Beaute. It’s an AI-powered, connected personalized lipstick device with augmented reality capabilities to virtually try-on and recommend lipstick shades from a selection of 4,000 shade options with a touch of a button and within seconds.
What do you expect from tech?
Tech isn't about tech. It's about guiding people to the right choices, and it's about understanding your individual beauty based on data that will be powered by tech.
We want to offer everyone the best of cosmetics innovation in terms of quality, efficacy and safety; and meeting the infinite diversity of beauty needs and desires all over the world. It is through technology that we can meet these needs.
For our newest innovation, AirLight Pro, we're launching with hairstylist professionals first... With other tech products, we launch to consumers first. It varies project to project and brand to brand.
How do you decide on tech products?
A: Our end goal is to build great products for our consumers. Starting with tech trends can lead to gimmicky results, especially in such a saturated market. While we need technology, we also need deep consumer insights into how we can make beauty lives better... Our approach is to first start with the consumer need, then use the technology that's been clinically tested for 100 percent accuracy, and through that, build products that are enhanced and augmented to bring experiences to a new level.
This process helps us constantly challenge ourselves to build on technology and develop great products and experiences that are completely unique. We also say no to projects that don't deliver experiences that go above and beyond what's already existing in the marketplace.
S.F.Lacroix--CPN